#BANKSOCIAL 2017 AGENDA

 

#BankSocial 2017 Will Take Place On April 4th & 5th- in sunny Miami, F.L. !

Optional Workshops Available April 3 & 6th

“Loved the sharing of #Ideas and all the great attendees. Workshops were relevant and timely.”

Taitia L. Elliott – SVP, Frederick County Bank


Time until #BankSocial 2017:
0
Days
0
Hours
0
Mins
0
Secs


Monday, April 3, 2017

Workshop: Creating A Culture Of Social Media & Innovation In Your Bank

12:00PM - 2:30PM ET

Over the course of 2016, social media has become part of the training offerings at Avidia Bank which included sales training, personal branding, sharing bank news, etc. So how has corporate culture, innovation and social media been intertwined? In a recent Global Workplace Gallup study, researchers found that 20% of employees who are engaged in their brand socially are more likely to stay at their workplace. Also, 20% are more likely to feel inspired and 15% feel more connected to coworkers beyond their core teams. What is even better is to hear that 27 % are more likely to feel optimistic about their company’s future.

Hear from industry experts, CarrieAnne Cormier and Katelin Cwieka on how they shook up #AvidiaLife, creating a culture of social media and innovation. Sure, these girls make it look easy but it was not all rainbows and unicorns. They’ll share an insider view of what it really takes to spark a change from the bottom up.


Instructors: Katelin Cwieka, CarrieAnne Cormier, Mike Allard

EXLab: 5 Step Framework to Increase Social Sales

2:30PM - 5:00PM ET

You’re a marketer, so you’re always looking to build new audiences and influence. But in the never ending quest for growth, you may be overlooking your best asset - your existing relationships. In this session, Michael & Chris will go over proven tactics and hacks to help you build a repeatable framework for capitalizing on your best and most important assets - the people who already trust you. Take Aways

  • Learn the top customer segments that tie back to strategic objectives
  • Learn how your website can help you find where your ideal relationships hang out online
  • Learn the one thing you can do to increase customer loyalty up to 90%
  • Learn how to build strategic communication combos to get anybody’s attention

  • Instructors: Michael Browning Chris Hall

    Workshop: Beyond Free Stuff - Generating Record Engagement through Giveaways, Video, Design and More

    2:30PM - 5:00PM ET

    In this fun and fabulous session, Royal Credit Union ($1.9B; Wisconsin-based) marketers Andrea Finn and Megan Larsen will talk through some of Royal’s biggest successes in social media – and the lessons you can learn from them to take back to your financial! You’ll brainstorm and create some of your own giveaways and content related to key happenings in your community, as well as learn more about connecting with that coveted 18-25 year-old demographic. Bonus – we’ll shed light on some of the best free & inexpensive tools out there for social media content creation. (That means free stuff for you, too!)


    Instructors: Andrea Finn, Megan Larsen

    Networking Mixer

    5:30PM to - 6:30PM

    After a long day of learning and interacting unwind with attendees, speakers and sponsors.


    Tuesday, April 4, 2017

    Registration/BreakFast

    7:30AM - 8:30AM EST

    Opening Remarks

    8:30AM - 9:00AM EST

    Speaker: John Siracusa

    Keynote: Hug Your Haters

    9:00AM - 10:00AM EST

    In this eye-opening and hilarious presentation, New York Times best-selling author Jay Baer reveals brand-new, proprietary research into why and where your customers complain. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity. Find out why you need to hug your haters and embrace complaints. Jay Baer will teach you how to keep your customers and grow your business.


    Speaker: Jay Baer

    The Essentials of Inbound Marketing + Sales for Banks & Credit Unions

    10:00AM - 11:00AM EST

    Inbound marketing is vital for all organizations, including banks and credit unions. At its best Inbound marketing can significantly increase opportunities for any bank or credit union, of any size. This session will teach bank/credit union marketers the essence of inbound which can be implemented, measured and scaled based on your particular organizations results.

      Takeaway
    • Essentials of Inbound for Retail financial institutions based on HubSpot’s data of thousands of brands including Banks and Credit Unions.
    • How to build sales and customer retention into your inbound efforts
    • How to increase inbound conversion rates by building more effective inbound strategies.
    • How to measure inbound effectiveness


    Speaker: Sam Mallikarjunan

    30 Minute Break

    11:00AM - 11:30AM EST


    Fireside chat with Hootsuite and Avidia Bank

    11:30PM – 12:30PM

    Avidia Bank turned to social media as a key part of their innovative launch strategy for their new mobile banking app—generating early excitement and downloads. Social media—which is increasingly mobile-based—was the perfect medium to promote a mobile app. In this Fireside chat between Amy McIlwain, Hootsuite's Global Industry Principal for Financial Services and the #AvidiaSmarties you'll hear deep dive, behind the scenes, info on how Avidia bank accomplished social media results. You'll learn how Avidia Bank:
    • Generated 2,030 impressions—and 10.13% engagement rate—with a “teaser” post,
    • Doubled their Twitter followers and saw a 10% growth in Facebook followers
    • Earned an 83% positive sentiment around the campaign—high for a new banking product
    Among other powerful points Speakers: Katelin Cwieka, Carrieanne Cormier, Mike Allard interviewed by: Amy McIlwain

    Lunch

    12:30PM - 1:30PM EST

    Strategic Executive Panel

    1:30PM - 2:30PM EST

    This panel of bank CEO’S and high level strategic executives will cover how to be very strategic in building your bank’s and credit union's powerful social media strategies. This panel is not to miss!


    Panelists: Jill Castilla, Mike Allard, Patricia Husic, Andy Schornack,Amy McIlwain, Moderator: Michael Ogden

    30 Minute Break

    2:30PM - 3:00PM EST

    Bankruption

    3:00PM - 4:00PM EST

    Profound changes to the community banking model have forced retail bank and credit union executives and marketing managers to re-examine their approach to consumer engagement. John Waupsh, author of Bankruption, will share the aspects of banking that have changed, and how progressive credit unions and banks are successfully adapting to this shift. In this session, you’ll discover quick practical and long-term strategic moves that will set your institution up for decades of success to come.
      Takeaways
    • Understanding the seismic shift of all aspects of the banking model
    • Adaptation begins with simple incremental steps
    • Success stories to bring home and share with your team
    Speaker: John Waupsh

    What should my bank do?

    4:00PM - 5:00PM EST

    Omni channel, universal tellers, digital, mobile and AI. So many things bankers have to get right today. It can be overwhelming. On this panel of experts banks and credit unions can access them on a very integrated approach. To hire each one of these experts separately to answer your questions would cost a lot more than your conference ticket. Don’t miss out on this opportunity to get your most burning questions answered.

    Speakers: Anthony Burnett Meredith Deen Sarah Bacehowski Robb Gaynor Moderator: Shelly Loftin


    Networking Mixer

    6:00PM to - 8:00PM EST

    After a long day of learning and interacting unwind with attendees, speakers and sponsors.


    Wednesday, April 5, 2017

    Registration/BreakFast

    7:30AM - 8:30AM EST

    Opening Remarks

    8:30AM - 9:00AM EST

    Speaker: John Siracusa

    Data That’ll Propel Your Bank to High Performance Marketing

    9:00AM - 10:00AM EST

    Want to be the best bank marketer? Want to even know how you stack up compared to other financial institutions? Mathew Sweezey from Salesforce.com will showcase brand new research of what makes organizations best in class marketing powerhouses, and how you comparably stack up. Covering topics such as user experience, harnessing a best in class technology tool box, and how to do so without a high-class budget. This data from over 4,000 marketers which includes financial institutions, will give you the needed direction and how to break through and increase your bottom line.


    Speaker: Mathew Sweezey

    Components of a Successful Financial Institution Website

    10:00AM - 11:00AM EST

    Every bank and credit union wants their website to serve as a digital branch, but most don’t know exactly how to get there. Today’s visitors expect their institution’s website to be modern, convenient and helpful. This session, presented by ZAG Interactive, will dive into critical components of a website redesign project, how to balance business goals with visitor goals, how to communicate your institution’s unique brand personality and more. Takeaways

  • Learn about each stage of a successful website redesign project – from strategy and marketing, to design and development and even ADA conformance
  • Identify must-have and nice-to-have features
  • Explore design, user experience and SEO best practices
  • Determine how to measure success
  • Speakers: Michelle Brown, Jennifer Buccini, Dawn Melesko

    30 Minute Break

    11:00AM - 11:30AM EST

    The Total Customer Experience

    11:30PM – 12:30PM EST

    It’s all about the X-factor which is the new Omni-Channel. Mobile, AI, Voice shopping are all quickly becoming integral pieces of people’s daily lives. Brands like Amazon, Wal-Mart and Apple are not only redefining a particular customer’s experience, they’re turning it on its head, forever changing consumers minimum expectations. This makes it very hard for ay financial institution to create an experience that keeps them relevant today. In this panel of UX experts, they will shine a light and provide real clarity in what it’ll take for a bank or a credit union to be relevant in today’s hyper connected and easily accessed digital environment. UX is the foundation of how banks and credit unions can stay relevant in digital today.


    Panelists: Jeff Marshall, Danny Piangerelli,Joanna Belbey, Moderator: Keith Costello

    Lunch

    12:30PM - 1:30PM EST

    Facebook Panel

    1:30PM - 2:30PM EST

    Facebook has 1.79 billion active users monthly and over a billion people on the platform every day. There’s a good chance that as a bank or a credit union, most of your target market and customers are active daily within this platform. Come join us for a panel of Facebook employees from advertising, data partnerships, and the Finance vertical team.

    Key takeaways received from this panel:
    • Learn key statistics on relevant Facebook users and how as a bank/credit union marketer, you can target and benefit from this
    • Learn how Facebook works with partners on privacy-safe ways to use offline financial data
    • Learn about how Facebook approaches next-generation marketing experiences for mobile
    • Learn about how Facebook is helping banks navigate the use of Big Data in marketing
    Moderator: Holly Hughes

    30 Minute Break

    2:30PM - 3:00PM EST


    #IdeaMarketplace Session

    3:00PM – 4:00PM

    Social Media Influencing

    4:00PM - 5:00PM EST

    In order for banks and credit unions to be effective at drawing new business on social media, they must master the art of influencing. Influencing comes in many shapes and forms, from employees to outside endorsements, sponsored posts to social media sweepstakes, and everything in between. But there are plenty of potential legal and regulatory risks which must be identified and covered in order to proceed with confidence.

    In this session, social media attorney Ethan Wall will tackle pre submitted questions from banks & credit unions with their most burning social media legal challenges during his live, interactive multi-media presentation.

    • A complete understanding of the federal regulations that must be followed when engaging with social media influencers.
    • A complete understanding of the federal regulations that must be followed when employees are engaging on social while representing their bank or credit union

    Speaker: Ethan Wall

    Networking Mixer

    5:30PM to - 6:30PM

    After a long day of learning and interacting unwind with attendees, speakers and sponsors.


    Thursday, April 6, 2017

    EXLab: Banks & Financial Services Psychographic Targeting Data Intensive

    9:00AM - 11:30AM ET

    Marketers use powerful, anonymous social psychographic data to target deeply personal customer attributes to distribute content, tender direct response ads, engage, generate leads and sell. For modern banking and financial services marketers, there's a staggering array of targeting data layers available D.I.Y. using Facebook, LinkedIn, YouTube, Twitter, Google and DMPs (digital media platforms). This workshop provides a comprehensive overview of financial industry-specific psychographic targeting data, channel by channel.

    Join our esteemed panelists for a full-on shredding session, empowering attendees to better understand, layer & utilize:

    • Intent Data
    • Financial Qualifiers
    • Investment Affinities
    • Evolving Family & Relationship Status
    • Actives & Interest Layers

    This industry specific Psychographic Display Intensive provides strategic background, hands-on techniques and immediately actionable tactics to accelerate ROI using savvy psychographic targeting techniques to:

    • Research and deploy psychographic targeting with mind-bendingly precise combinations Amplify content to highly focused psychographic audiences
    • Drive awareness from influencers and media
    • Profile marketplaces advise R&D, product creation & other crucial decisions
    • Earn links, social chatter, buzz, media & PR- crucial to modern SEO

    Instructors: Marty Weintraub, Merry Morud

    Workshop: Enhancing The Brand Experience With Branch Transformation

    9:00AM - 11:30AM ET

    Adrenaline and Citizens National Bank will discuss their work together on the latest branch transformation. One key element to the overall transformation was understanding the customer journey and how that plays into the brand experience. Citizens National Bank puts their customers first. Not only did they need to modernize their location, but also enhance the ability to service the customer. Cultural training of employees was critical in bringing the brand experience full circle. In this workshop, you will leave with 3 takeaways:

    • Identifying the Customer Journey
    • Creating a Universal Banking Experience
    • Training Staff to Bring the Transformation to Life

    Speakers: Sean Keathley, Brad Tidwell, Woodie Tipps

    Optional Conference Workshops

    Study Workshops:

    #BankSocial is connecting retail banking brands from across the United States to share empirical examples of social media in banking today rather than abstract conversations. These banks and credit unions have proven measurable social media success.

    You can expect thorough and effective exhibitions by bank and credit union CEOs, along with their marketing teams, on the successful targeting of Millennials using social media.

    Monday, April 3, 2017

    Workshop: Creating A Culture Of Social Media & Innovation In Your Bank

    12:00PM - 2:30PM ET

    Over the course of 2016, social media has become part of the training offerings at Avidia Bank which included sales training, personal branding, sharing bank news, etc. So how has corporate culture, innovation and social media been intertwined? In a recent Global Workplace Gallup study, researchers found that 20% of employees who are engaged in their brand socially are more likely to stay at their workplace. Also, 20% are more likely to feel inspired and 15% feel more connected to coworkers beyond their core teams. What is even better is to hear that 27 % are more likely to feel optimistic about their company’s future.

    Hear from industry experts, CarrieAnne Cormier and Katelin Cwieka on how they shook up #AvidiaLife, creating a culture of social media and innovation. Sure, these girls make it look easy but it was not all rainbows and unicorns. They’ll share an insider view of what it really takes to spark a change from the bottom up.


    Instructors: Katelin Cwieka, CarrieAnne Cormier, Mike Allard

    EXLab: 5 Step Framework to Increase Social Sales

    2:30PM - 5:00PM ET

    You’re a marketer, so you’re always looking to build new audiences and influence. But in the never ending quest for growth, you may be overlooking your best asset - your existing relationships. In this session, Michael & Chris will go over proven tactics and hacks to help you build a repeatable framework for capitalizing on your best and most important assets - the people who already trust you. Take Aways

  • Learn the top customer segments that tie back to strategic objectives
  • Learn how your website can help you find where your ideal relationships hang out online
  • Learn the one thing you can do to increase customer loyalty up to 90%
  • Learn how to build strategic communication combos to get anybody’s attention

  • Instructors: Michael Browning Chris Hall

    Workshop: Beyond Free Stuff - Generating Record Engagement through Giveaways, Video, Design and More

    2:30PM - 5:00PM ET

    In this fun and fabulous session, Royal Credit Union ($1.9B; Wisconsin-based) marketers Andrea Finn and Megan Larsen will talk through some of Royal’s biggest successes in social media – and the lessons you can learn from them to take back to your financial! You’ll brainstorm and create some of your own giveaways and content related to key happenings in your community, as well as learn more about connecting with that coveted 18-25 year-old demographic. Bonus – we’ll shed light on some of the best free & inexpensive tools out there for social media content creation. (That means free stuff for you, too!)


    Instructors: Andrea Finn, Megan Larsen

    Thursday, April 6, 2017

    EXLab: Banks & Financial Services Psychographic Targeting Data Intensive

    9:00AM - 11:30AM ET

    Marketers use powerful, anonymous social psychographic data to target deeply personal customer attributes to distribute content, tender direct response ads, engage, generate leads and sell. For modern banking and financial services marketers, there's a staggering array of targeting data layers available D.I.Y. using Facebook, LinkedIn, YouTube, Twitter, Google and DMPs (digital media platforms). This workshop provides a comprehensive overview of financial industry-specific psychographic targeting data, channel by channel.

    Join our esteemed panelists for a full-on shredding session, empowering attendees to better understand, layer & utilize:

    • Intent Data
    • Financial Qualifiers
    • Investment Affinities
    • Evolving Family & Relationship Status
    • Actives & Interest Layers

    This industry specific Psychographic Display Intensive provides strategic background, hands-on techniques and immediately actionable tactics to accelerate ROI using savvy psychographic targeting techniques to:

    • Research and deploy psychographic targeting with mind-bendingly precise combinations Amplify content to highly focused psychographic audiences
    • Drive awareness from influencers and media
    • Profile marketplaces advise R&D, product creation & other crucial decisions
    • Earn links, social chatter, buzz, media & PR- crucial to modern SEO

    Instructors: Marty Weintraub, Merry Morud

    Workshop: Enhancing The Brand Experience With Branch Transformation

    9:00AM - 11:30AM ET

    Adrenaline and Citizens National Bank will discuss their work together on the latest branch transformation. One key element to the overall transformation was understanding the customer journey and how that plays into the brand experience. Citizens National Bank puts their customers first. Not only did they need to modernize their location, but also enhance the ability to service the customer. Cultural training of employees was critical in bringing the brand experience full circle. In this workshop, you will leave with 3 takeaways:

    • Identifying the Customer Journey
    • Creating a Universal Banking Experience
    • Training Staff to Bring the Transformation to Life

    Speakers: Sean Keathley, Brad Tidwell, Woodie Tipps

    General Sessions

    08:00AM - 5:00PM ET

    • #BankSocial 2017 Conference Opening
    • Opening Keynote
    • One Track Presentations

    Tuesday, April 4, 2017

    Registration/BreakFast

    7:30AM - 8:30AM EST

    Opening Remarks

    8:30AM - 9:00AM EST

    Speaker: John Siracusa

    Keynote: Hug Your Haters

    9:00AM - 10:00AM EST

    In this eye-opening and hilarious presentation, New York Times best-selling author Jay Baer reveals brand-new, proprietary research into why and where your customers complain. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity. Find out why you need to hug your haters and embrace complaints. Jay Baer will teach you how to keep your customers and grow your business.


    Speaker: Jay Baer

    The Essentials of Inbound Marketing + Sales for Banks & Credit Unions

    10:00AM - 11:00AM EST

    Inbound marketing is vital for all organizations, including banks and credit unions. At its best Inbound marketing can significantly increase opportunities for any bank or credit union, of any size. This session will teach bank/credit union marketers the essence of inbound which can be implemented, measured and scaled based on your particular organizations results.

      Takeaway
    • Essentials of Inbound for Retail financial institutions based on HubSpot’s data of thousands of brands including Banks and Credit Unions.
    • How to build sales and customer retention into your inbound efforts
    • How to increase inbound conversion rates by building more effective inbound strategies.
    • How to measure inbound effectiveness

    Speaker: Sam Mallikarjunan

    30 Minute Break

    11:00AM - 11:30AM EST


    Fireside chat with Hootsuite and Avidia Bank

    11:30PM – 12:30PM

    Avidia Bank turned to social media as a key part of their innovative launch strategy for their new mobile banking app—generating early excitement and downloads. Social media—which is increasingly mobile-based—was the perfect medium to promote a mobile app. In this Fireside chat between Amy McIlwain, Hootsuite's Global Industry Principal for Financial Services and the #AvidiaSmarties you'll hear deep dive, behind the scenes, info on how Avidia bank accomplished social media results. You'll learn how Avidia Bank:
    • Generated 2,030 impressions—and 10.13% engagement rate—with a “teaser” post,
    • Doubled their Twitter followers and saw a 10% growth in Facebook followers
    • Earned an 83% positive sentiment around the campaign—high for a new banking product
    Among other powerful points Speakers: Katelin Cwieka, Carrieanne Cormier, Mike Allard interviewed by: Amy McIlwain

    Lunch

    12:30PM - 1:30PM EST

    Strategic Executive Panel

    1:30PM - 2:30PM EST

    This panel of bank CEO’S and high level strategic executives will cover how to be very strategic in building your bank’s and credit union's powerful social media strategies. This panel is not to miss!


    Panelists: Jill Castilla, Mike Allard, Patricia Husic, Andy Schornack, Moderator: Michael Ogden

    30 Minute Break

    2:30PM - 3:00PM EST

    Bankruption

    3:00PM - 4:00PM EST

    Profound changes to the community banking model have forced retail bank and credit union executives and marketing managers to re-examine their approach to consumer engagement. John Waupsh, author of Bankruption, will share the aspects of banking that have changed, and how progressive credit unions and banks are successfully adapting to this shift. In this session, you’ll discover quick practical and long-term strategic moves that will set your institution up for decades of success to come.
      Takeaways
    • Understanding the seismic shift of all aspects of the banking model
    • Adaptation begins with simple incremental steps
    • Success stories to bring home and share with your team
    Speaker: John Waupsh

    What should my bank do?

    4:00PM - 5:00PM EST

    Omni channel, universal tellers, digital, mobile and AI. So many things bankers have to get right today. It can be overwhelming. On this panel of experts banks and credit unions can access them on a very integrated approach. To hire each one of these experts separately to answer your questions would cost a lot more than your conference ticket. Don’t miss out on this opportunity to get your most burning questions answered.

    Speakers: Anthony Burnett Meredith Deen Sarah Bacehowski Robb Gaynor Moderator: Shelly Loftin


    Networking Mixer

    6:00PM to - 8:00PM EST

    After a long day of learning and interacting unwind with attendees, speakers and sponsors.

    Wednesday, April 5, 2017

    Registration/BreakFast

    7:30AM - 8:30AM EST

    Opening Remarks

    8:30AM - 9:00AM EST

    Speaker: John Siracusa

    Data That’ll Propel Your Bank to High Performance Marketing

    9:00AM - 10:00AM EST

    Want to be the best bank marketer? Want to even know how you stack up compared to other financial institutions? Mathew Sweezey from Salesforce.com will showcase brand new research of what makes organizations best in class marketing powerhouses, and how you comparably stack up. Covering topics such as user experience, harnessing a best in class technology tool box, and how to do so without a high-class budget. This data from over 4,000 marketers which includes financial institutions, will give you the needed direction and how to break through and increase your bottom line.


    Speaker: Mathew Sweezey

    Components of a Successful Financial Institution Website

    10:00AM - 11:00AM EST

    Every bank and credit union wants their website to serve as a digital branch, but most don’t know exactly how to get there. Today’s visitors expect their institution’s website to be modern, convenient and helpful. This session, presented by ZAG Interactive, will dive into critical components of a website redesign project, how to balance business goals with visitor goals, how to communicate your institution’s unique brand personality and more. Takeaways

  • Learn about each stage of a successful website redesign project – from strategy and marketing, to design and development and even ADA conformance
  • Identify must-have and nice-to-have features
  • Explore design, user experience and SEO best practices
  • Determine how to measure success
  • Speakers: Michelle Brown, Jennifer Buccini, Dawn Melesko

    30 Minute Break

    11:00AM - 11:30AM EST

    The Total Customer Experience

    11:30PM – 12:30PM EST

    It’s all about the X-factor which is the new Omni-Channel. Mobile, AI, Voice shopping are all quickly becoming integral pieces of people’s daily lives. Brands like Amazon, Wal-Mart and Apple are not only redefining a particular customer’s experience, they’re turning it on its head, forever changing consumers minimum expectations. This makes it very hard for ay financial institution to create an experience that keeps them relevant today. In this panel of UX experts, they will shine a light and provide real clarity in what it’ll take for a bank or a credit union to be relevant in today’s hyper connected and easily accessed digital environment. UX is the foundation of how banks and credit unions can stay relevant in digital today.


    Panelists: Jeff Marshall, Danny Piangerelli,Joanna Belbey, Moderator: Keith Costello

    Lunch

    12:30PM - 1:30PM EST

    Facebook Panel

    1:30PM - 2:30PM EST

    Facebook has 1.79 billion active users monthly and over a billion people on the platform every day. There’s a good chance that as a bank or a credit union, most of your target market and customers are active daily within this platform. Come join us for a panel of Facebook employees from advertising, data partnerships, and the Finance vertical team.

    Key takeaways received from this panel:
    • Learn key statistics on relevant Facebook users and how as a bank/credit union marketer, you can target and benefit from this
    • Learn how Facebook works with partners on privacy-safe ways to use offline financial data
    • Learn about how Facebook approaches next-generation marketing experiences for mobile
    • Learn about how Facebook is helping banks navigate the use of Big Data in marketing
    Moderator: Holly Hughes

    30 Minute Break

    2:30PM - 3:00PM EST

    #IdeaMarketplace Session

    3:00PM - 4:00PM EST

    Social Media Influencing

    4:00PM - 5:00PM EST

    In order for banks and credit unions to be effective at drawing new business on social media, they must master the art of influencing. Influencing comes in many shapes and forms, from employees to outside endorsements, sponsored posts to social media sweepstakes, and everything in between. But there are plenty of potential legal and regulatory risks which must be identified and covered in order to proceed with confidence.

    In this session, social media attorney Ethan Wall will tackle pre submitted questions from banks & credit unions with their most burning social media legal challenges during his live, interactive multi-media presentation.

    • A complete understanding of the federal regulations that must be followed when engaging with social media influencers.
    • A complete understanding of the federal regulations that must be followed when employees are engaging on social while representing their bank or credit union

    Speaker: Ethan Wall

    Networking Mixer

    5:30PM to - 6:30PM

    After a long day of learning and interacting unwind with attendees, speakers and sponsors.


    Attend #BankSocial 2017 & Leave With An Unparalleled Experience That Will Make A Difference To Your Bottom Line!

     

     

    “I loved #Learning about the big picture of social media and how it can fit into our credit union.”

    Jennifer Burns – CMO, We Florida Financial

    Join us– Learn Something New & Have Fun While Doing It. See What Everyone Is Talking About!


    REGISTER NOW