How does a bank bake social media engagement into it’s brand? Fifth Third Bank has figured it out with this wonderful campaign called #banklove. In this episode John Siracusa – Host at Bank On It Podcast interviews Shannon Paul – Social Media Strategist at Fifth Third Bank on the #banklove Campaign.
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About the #banklove Campaign
Fifth Third wants to celebrate the positive – thanking our customers who go out of their way to praise us on social media.
The campaign features improvisational actors paying musical tribute to customers’ complimentary posts.
Showing sincere appreciation in unexpected ways can help brands connect more deeply with customers on an emotional level. Creating an emotional connection can go a long way.
It’s not uncommon in the financial services industry to see 2-3 negative posts for every positive one. We often buck this trend according to our own research that often shows Fifth Third leading positive social media comments when compared with several competitors.