The primary function of every marketer is to generate demand and create and increase the amount of qualified leads.  Marketing’s ability to support loan officers by creating opportunities and the content to increase the chances of those leads turning to sales is a function required by all marketers.   Hear a great discussion on how to do exactly that

Towards the end of the interview Sam Mallikarjunan and John geek out and he shares so much in regards to measuring with statistical significance, truly awesome!

Can’t hear it? No problem. Listen to the full Bank On It Podcast here.

You can subscribe to the podcast here via iTunes or Stitcher.


Resources & Links:

Hubspot’s Annual State of Inbound


Sam’s Twitter

Sam’s #banksocial Profile

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