MIAMI, Jan. 31, 2017 /PRNewswire/ — On Tuesday, April 4, respected fintech innovator and author John Waupsh will lead the “Bankruption” session at #BankSocial 2017 ( The session will focus on the seismic shifts now taking place in the world of community banking. “Bankruption” is schedule for 3 to 4 p.m., and registration for #BankSocial is still open at

“Over the past few years, many external and internal forces have dramatically reshaped the banking landscape. Bankruption is a discussion of how successful institutions are adapting to the new world, and I’m excited to share it with the #BankSocial attendees,” said Waupsh.

“Bankruption” addresses one of the core challenges facing retail banks and credit unions today: how to optimize and adapt consumer engagement strategies in a dynamic, evolving social media world. The session will examine the most profound changes happening within the community banking model right now. Waupsh will present some practical examples of progressive banks and credit unions that are paving the way to superior consumer engagement. Session attendees can expect to learn how effective adaptation starts small, each step building on the last. In addition, Waupsh will share a set of quick, practical and long-term strategies that can lay a solid foundation for decades of success.