MIAMI, Jan. 25, 2017 /PRNewswire/ — #BankSocial 2017 is fast approaching, and the first-of-its-kind media conference has added another sales and marketing luminary to the agenda. Mathew Sweezey of Salesforce.com will second day keynote “Data That’ll Propel Your Bank to High Performance Marketing” on Wednesday, April 5 from 9 a.m. to 10 a.m. Registration for #BankSocial, which takes place this year in Miami, is still open at http://www.banksocialmediaconference.com/event-registration/.

“I’m honored to have Mathew Sweezey from Salesforce providing powerful insights on how banks and credit unions can be the best marketers they can be,” says #BankSocial Founder John Siracusa, “and how even small banks and credit unions can navigate the fast-evolving world of technology and Big Data to make meaningful connections with their audiences.”

Sweezey’s session will focus on…

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