MIAMI, Feb. 8, 2017 — Website redesign is the focus of “Components of a Successful Financial Institution Website,” a presentation by ZAG Interactive at this year’s #BankSocial Media Conference (, the premier event for banks and credit unions eager to learn more about how social media marketing can redefine their operations. The session is scheduled for Wednesday, April 5 from 10:30 to 11:30 a.m. Michelle Brown, Jennifer Buccini and Dawn Melesko will represent ZAG Interactive — a leading web design and development agency — at #BankSocial 2017. Banks and credit unions can register for the conference now at

“A great website is the foundation of a great overall social media presence,” says John Siracusa, founder of #BankSocial. “However, too many banks and credit unions are struggling to modernize and optimize their websites. Consumers rightfully expect their banks’ websites to function as seamless digital branches, and an antique and feature-poor site might just lead them to a competitor. That’s why I’m so excited to have an entire session set aside for this important and business-critical conversation. And given their exceptional portfolio, ZAG Interactive is absolutely the right agency to share this knowledge.”

“Components of a Successful Financial Institution Website” will dive deep into the essential, critical facets of a website redesign project. Attendees will learn how to balance business goals with visitor goals and how to best communicate a brand personality. Focal points of the session include a summary of the major stages of a redesign project, a primer on how to differentiate between “must-have” and “nice-to-have” features, and an exploration of user experience (UX) and SEO best practices. Finally, ZAG Interactive presenters will reveal how to accurately and reliably measure the success of a site once it’s live.

“We are thrilled about the opportunity to speak to bank and credit union marketers about how to get the most of their websites,” says Michelle Brown, Director of Marketing for ZAG Interactive. “The #BankSocial conference will allow people to walk away with a list of action items and inspiration for how to improve their digital presence in today’s very competitive marketplace.”

The #BankSocial 2017 agenda is now available, and early bird registration pricing runs through the end of February. This year’s event is shaping up to build on the amazing success of 2016’s inaugural #BankSocial Media Conference. With its powerful lineup of sessions, speakers and networking opportunities, #BankSocial has rapidly become a respected name in social media marketing knowledge and insights.

About #BankSocial

Banking isn’t like every other industry–regulations have made social media a nerve racking territory. That’s why #BankSocial was created to inspire bank and credit union marketers and executives to be the best at exceeding customer’s expectations, while navigating through the red tape. Whether you’re a social media rock star or a beginner, you’ll gather a wealth of knowledge from industry leaders through content innovation, open discussions, networking, and so much more. Learn more at


John Siracusa
201-941-1458 ext. 703

SOURCE #BankSocial