MIAMI, Jan. 27, 2017 /PRNewswire/ — One of the foremost experts on social media law is on the agenda at #BankSocial 2017. Ethan Wall, founder of The Social Media Law Firm, will be leading a session on how credit unions and banks can effectively leverage “the art of influencing” to encourage business growth. “Social Media Influencing” is slated for April 5 from 4 to 5 p.m. #BankSocial 2017 will take place on April 4 and 5 in Miami, with optional workshops on April 3 and 6. To register or learn more about this unique event, visit

“Social Media Influencing is vital for any brand, but banks and credit unions have to tread carefully,” says #BankSocial Founder John Siracusa. “Federal regulations govern what banks can say and how they can say it. That’s why it’s so great to have someone like Ethan Wall joining us this year. His session will present all the important rules in plain English, so marketers can go forth with confidence that they’re following the rules.”

The “Social Media Influencing” session will be a live, interactive and multimedia experience in which Wall will answer questions from banks and credit unions. He will explain why “influencing” should be the essence and motivation of an effective social media marketing strategy. The session will also include a discussion of the wide variety of forms a campaign can take. Most importantly, attendees will leave armed with the knowledge and understanding to enter the social media marketing realm with confidence.