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  • Why Connection Is The Real Currency Of Social Media
    September 9, 2016
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  • Rewarding Profitable Behavior, Embracing Community Spirit @umassfive @BuzzPoints
    October 13, 2016
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  • Creating A Great Experience Is Crucial For Successful Content Sharing At Your FI
    August 19, 2016
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  • Effective Ways To Elevate Your Credit Union's Social Presence
    September 21, 2016
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  • Is Your FI Optimizing The Selfie Phenomenon?
    November 17, 2016
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  • Using Video Storytelling To Improve Your FI's ROI @YuryNabokov @MachiasSavings
    October 17, 2016
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Recent Posts

For every master of social media like Guy Kawasaki – the former Apple evangelist with 1.4 million Twitter followers – there are thousands of people who can’t quite figure out all the fuss about social media. Many of them work
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As banks become more digitally driven, consumers still crave a human experience. In a study by PeopleMetrics, consumers didn’t list technology as their number one concern. However, consumers instead listed banks putting the customer first as a top priority. Even
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Regardless of who Tweets, Comments, Posts, or Captions your bank’s content, everything must have the same voice and tone. So, how do we figure out what that voice should sound like? Understand Your Audience Who is your audience and what do
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If you read our previous article, “How Much Time Should Bank Marketers Dedicate To Social Media?” you know exactly how time consuming social media monitoring can be. (Especially if you have a highly active audience.) Additionally, bank marketers often having
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“While you’re sitting there wondering why you’ve kept all the rules and you still haven’t achieved everything you’ve been promised, someone else has been breaking all the rules and seeing all the success that comes from doing so.” – Dan
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We’re all guilty of bad habits. Whether we’re willing to admit them or not is a whole other story. But to make everyone feel more comfortable, we’ll go first…. We like to hit the snooze button in the morning. (Phew,
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Instagram has reached over 500 million monthly users and the growing popularity of the platform has stemmed from the community’s love for capturing and sharing incredible images from all over the world. But it isn’t just consumers that love it. Brands aren’t
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Listen up banks, as institutions that’ll handle millennials’ money, you better believe we will Google you and read all the reviews we can before deciding to switch to your institution and do business with you. Additionally, like any other brand,
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Take a moment to think about your bank’s Facebook page. Is it accomplishing the goals you set forth? Did you even set up specific goals? Perhaps it sits there like that old toy on your kid’s dusty shelf that’s desperate
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This isn’t going to be a list of interview questions to ask a potential consultant.  Instead, we’re focusing on a checklist of questions to ask yourself when hiring a social media consultant at your FI. Many executives go into the
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