BrandonM
Brandon Michaels
President | CEO
Mazuma Credit Union

Speaker’s Session(s):

October 20, 2016

Case Study Session: People-To-People: A Credit Union Social Strategy

1:00 PM-2:00 PM EST

  • An exploration through Mazuma Credit Union’s social media strategy geared towards the humanization of a brand through the thorough understanding and adaptation to Gen Y consumer behaviors and trends.
  • Attendees will leave with enhanced knowledge of humanizing a brand, creating content that earns engagement and developing a social media strategy primed for longevity and how to evolve that strategy over time.

Speakers: Brandon Michaels, Shawn Ketchem

October 21, 2016

Case Study Panel: Strategic Executive

2:30 PM-3:30 PM EST

  • Growth is an outcome of strategy, planning and execution.  The keystone to it all is leadership and the determination to see things through all the challenges and hardships that even the banking industry must face. Sometimes, the best results come from having a clear concise vision for what the future can bring and executing short term tactics and strategies to see it through.  This panel is full of banking executives from all sizes and geographies and will be sure to fill you with enough ways to think and do in order to win regardless of the environment which surrounds you.

Moderator: Eric Acton

Panelist: Rudy Pereira, Mike Allard, Brandon Michaels, Tricia Hrotko


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MY JOURNEY OF STORIES

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Speaker BIO:

Brandon Michaels leads the awesome group of Mazumans at $567 million Mazuma Credit Union in Kansas City. He took the reins at the age of 31 after serving as the Chief Financial Officer for two and half years. Through his leadership and vision, the credit union has charted a new course for growth and brand differentiation. Mazuma has won several awards for marketing, branding, and company culture, and is also one of the few credit unions who sponsor a major league sports team and power their affinity card program. Brandon moved to Kansas City from the Bay Area, California, where he was the Vice President-Finance/CFO at San Francisco Fire Credit Union. He is a third generation credit union CEO, but while Brandon grew up in the credit union movement, he worked three years for the Federal Deposit Insurance Corporation as a Bank Examiner before making his ‘legal’ entrance into the industry.

Brandon is actively involved in various credit union organizations, is a member of the Credit Union Executive Society and was recognized by the Credit Union Times as a Trailblazer 40-Below in 2013. He is a 2011 High Honors graduate of Western CUNA Management School and is a graduate of the University of Oklahoma. Brandon is a pilot and proud father of 5 year old twins – Charlotte & Kason.


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Brandon Michaels

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