Dan Moyle
Creative Director of Marketing
AmeriFirst Home Mortgage

Speaker’s Session(s):

September 21, 2016

Keynote Case Study Session: Even A Mortgage Lender Can Rock Inbound

1:00 PM-2:00 PM EST

Mortgage banking may not be the most exciting industry. However, AmeriFirst Home Mortgage has proven that generating leads, building buzz and serving clients isn’t reserved for the most exciting businesses. Learn how a regional mortgage lender, a mid-sized company, refocused its traditional outbound advertising ideals into an inbound marketing machine. The bonus: you don’t have to be a juggernaut to compete with the big guns! 3 Takeaways:

  • An inbound marketing department can begin with one person or a team.
  • Marketing doesn’t have to be an expensive, magic endeavor.
  • How to get started and who to hire.

Speakers: Dan Moyle, Sam Mallikarjunan

September 29, 2016

Case Study Panel: Inbound Lead Generation

2:30 PM-3:30 PM EST

  • The lifeblood of every company is the quantity and quality of leads that fresh customers find and inquire more information about your brand.  Great leads aren’t a mistake, they are planned.  In this panel moderated by Sam Mallikarjunan from HubSpot,  currently the leading inbound marketing system software.  If you’re looking to increase your inbound marketing opportunities, this panel of high level inbound power users will change the way you think and do inbound marketing.

Moderator: Sam Mallikarjunan

Panelist: Anthony Burnett, Chris Nicols, Dan MoyleMeredith Olmstead

Time until #BankSocial 2017:



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Speaker Bio:

Dan Moyle is the Director of Marketing for AmeriFirst Home Mortgage in Kalamazoo, Michigan. Dan and his team, Welcome Home Marketing Central, believe in educating home buyers on the purchase of a home and the financing of the mortgage. Dan’s a believer in the revolution of inbound marketing. As a former TV news producer, he supports content creation from articles and guides to videos and more, all to build an audience of hopeful home buyers and homeowners looking for mortgage information.

A blended family dad, Dan is always on the go with his daughters and everything it takes to have a house full. Dan and his wife Sonya are also executive board members of Talons Out Honor Flight, honoring World War II Veterans with “One Last Mission” to visit their memorial in Washington, D.C.

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