Emily Mayben
Marketing Director
Alabama Teachers Credit Union

Speaker’s Session(s):

September 23, 2016

Case Study Session: Learn How Alabama Teacher’s Credit Union Is Stepping Up and Out With Social Banking

1:00 PM-2:00 PM EST

  • A veteran in the social media world, $264 million Gadsden, Ala.-based Alabama Teacher’s Credit Union started its media presence in 2009 marketing to thousands of people they could not otherwise reach. As engagement increased, they turned their focus to where their current and future members are, Facebook and YouTube to engage and deliver relevant, targeted content and offers. The Credit Union is so passionate about social media they have it integrated into their mobile banking so members can share and post right in the app.
  • This session will cover how bankers can leverage the tools and analytics available in social media to observe interactions that are not available in traditional channels and create relevant offers and strengthen their member connection. The audience will also learn how ATCU is winning more business, and selling more services and products with double digit results, costing less and reaching more. Learn key steps in creating a social media policy and plan to prepare for the next generation of social banking with a human touch. Malauzai will share how social banking is impacting digital channels including payments and the evolution of design and user experience.

Speakers: Robb Gaynor, Emily Mayben, Joe Wood

Time until #BankSocial 2017:



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Speaker BIO:

Emily Mayben is responsible for Alabama Teachers Credit Union’s marketing, public relations, website, brand management, community affairs, and social media.

Emily has worked in the credit union industry since 2006.  Her background also includes financial and elementary education. Emily is active in both the Credit Union National Association (CUNA) Marketing and Business Development Council and League of Southeastern Credit Union (LSCU) Cooperative Image Campaign Task Force. She sits on numerous boards and is treasurer of the Etowah County School Foundation.  Emily supports Alabama Teachers’ community involvement events as well as charitable activities. She also enjoys volunteering her time with various associations such as American Cancer Association and the United Way.

Clearly committed to excellence in education, Emily is a magna cum laude graduate of Jacksonville State University, where she earned a bachelor of science degree in elementary education.  She is also pursuing a master of public administration degree with a concentration in administration management.  Emily also holds the distinction of CUNA Certified Credit Union Marketing Executive (CU-CME).

In her spare time, Emily enjoys University of Alabama football, attending concerts, and traveling.

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