JD Scroggin
Social Media Officer
CoastHills Credit Union

Speaker’s Session(s):

September 27, 2016

Case Study Panel: Understanding Generation Y

2:30 PM-3:30 PM EST

What Are Millennial Behaviors/Trends? How Do Bank And Credit Unions Execute An Effective Strategy And What Are Best Practices For Communication?

  • Gen Y trends and behaviors are a constantly evolving and fluid dynamic.
  • Purchasing Power Leaders: Social behaviors between marketer and consumer.
  • Social platform evolutions and the dynamics of inter-platform marketing strategy – Platform turnover and adaptation to new and emerging platform use/behaviors.
  • The humanization of brands on social.
  • Timing of brand and product: What is appropriate/strategic and when is it the right time to execute?
  • Participation and execution in real time.
  • Varied Creative Dynamic: Digital video, photography, graphic images, AB testing of creative, etc.
  • Social Media And Real Life: Living the brand and eliminating the real life disconnect.
  • A Catered Experience: Targeting specific demographics and cohorts with unique social strategies

Moderator: Shawn Ketchum

Panelist: Karrie Drobnick, Megan Larsen, JD Scroggin

Time until #BankSocial 2017:



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Speaker BIO:

JD Scroggin tackles social media, digital marketing, public relations and SEO at $950 million CoastHills Credit Union on the Central Coast of California. He spent more than a decade as a sports reporter for a local media company before trading in backpack journalism for brand journalism. He falls on the older end of Gen Y, but most of that time in the media was spent relating to college-age athletes, so he’s attuned to millennial sensibilities. Since arriving at CoastHills in 2015, JD has helped the credit union launch a blog and uses social channels to spread the word of all the social good going on behind the scenes and how CoastHills makes a difference in neighbors’ lives.

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