Megan Larsen
Marketing Intern Team Lead
Royal Credit Union

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Speaker’s Session(s):

September 27, 2016

Case Study Panel: Understanding Generation Y

2:30 PM-3:30 PM EST

What Are Millennial Behaviors/Trends? How Do Bank And Credit Unions Execute An Effective Strategy And What Are Best Practices For Communication?

  • Gen Y trends and behaviors are a constantly evolving and fluid dynamic.
  • Purchasing Power Leaders: Social behaviors between marketer and consumer.
  • Social platform evolutions and the dynamics of inter-platform marketing strategy – Platform turnover and adaptation to new and emerging platform use/behaviors.
  • The humanization of brands on social.
  • Timing of brand and product: What is appropriate/strategic and when is it the right time to execute?
  • Participation and execution in real time.
  • Varied Creative Dynamic: Digital video, photography, graphic images, AB testing of creative, etc.
  • Social Media And Real Life: Living the brand and eliminating the real life disconnect.
  • A Catered Experience: Targeting specific demographics and cohorts with unique social strategies

Moderator: Shawn Ketchum

Panelist: Karrie Drobnick, Megan Larsen, JD Scroggin

Time until #BankSocial 2017:


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Speaker BIO:

I am a 2015 graduate of the University of Wisconsin-Stevens Point where I obtained a Bachelor of Arts in arts management with minors in communication and French. As a recent transplant to the Eau Claire area, I joined the Royal Credit Union team in July 2016 as the Marketing Intern Team Lead.

For the past two years, I called the tourism industry home; I worked as a Marketing Coordinator for the Stevens Point Area Convention and Visitors Bureau. I have already had a taste of the credit union kool-aid, while working for Bullseye Credit Union as a Member Service Representative in college. Through my involvement with the arts, I’m also equipped with leadership and coaching experience. In my current venture, I am working with a team of fiscally fit young women to get the Smart Connection, a young adult program powered by Royal, on the ground and running!

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