Meredith Olmstead
Inbound Marketing Consultant | Founding Partner
Social Stairway

Speaker’s Session(s):

September 27, 2016

Case Study Session: How To Use Marketing To Generate More Digital Sales Leads For Your Credit Union

1:00 PM-2:00 PM EST

  • Identify your target personas and their specific pain points so you can create content to address all of these elements specifically.
  • Include lead generation forms with your larger feature content pieces (e-books, templates, etc) to grab lead contact details at the early stages of their buying journey.
  • Use keyword research to inform your content creation and to fully optimize the blogs that will help promote the larger content marketing landing pages
  • Attendees will walk away with a blueprint for how to create meaningful content that will resonate with their target audiences and help them better capture contact details from these targets for future marketing nurture and sales follow up efforts.

Speakers: Meredith Olmstead, Tony Battista

September 29, 2016

Case Study Panel: Inbound Lead Generation

2:30 PM-3:30 PM EST

  • The lifeblood of every company is the quantity and quality of leads that fresh customers find and inquire more information about your brand.  Great leads aren’t a mistake, they are planned.  In this panel moderated by Sam Mallikarjunan from HubSpot,  currently the leading inbound marketing system software.  If you’re looking to increase your inbound marketing opportunities, this panel of high level inbound power users will change the way you think and do inbound marketing.

Moderator: Sam Mallikarjunan

Panelist: Anthony Burnett, Chris Nicols, Dan Moyle, Meredith Olmstead

Time until #BankSocial 2017:



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Speaker BIO:

Meredith Olmstead is the Founding Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. As an experienced Director of Online Marketing, she has implemented marketing strategies for various industries and as a Marketing Consultant she has worked with Credit Unions, taking staff step-by-step through the process of launching all of their Digital Marketing efforts. Meredith recommends a very clear and measureable strategy to all of her CU clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online marketing investment.


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