MichaelOgden
Michael Ogden
Executive Editor
CU Times

Speaker’s Session(s):

September 28, 2016

Case Study Session: Earn Revenue From Social Media Despite Compliance Hassles

1:00 PM-2:00 PM EST

Verve, a Credit Union, has grown not only likes, but also loans! From March 2015 through the rest of the year, the credit union generated nearly 200 new loan leads and closed $2.2 million in loans that were directly traced back to the credit union’s social media efforts through its CUSO, Chatter Yak!. And Chatter Yak! ensures the credit union is in compliance with that alphabet soup of pesky regulations from HMDA to UDAAP. Attendees of this session will:

  • Learn the essentials of maintaining regulatory compliance while using social media
  • Discover how to grow social media presence, and more importantly,
  • How to turn that presence into revenue-producing leads.

Speakers: Bryce Roth, Michael Ogden, Karrie Drobnick


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MY JOURNEY OF STORIES

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Speaker BIO:

Michael’s career stretches back 25 years from his time as a radio and TV journalist in Ohio and Wisconsin, to public and government relations work in the technology world, and finally inside the credit union and entertainment industries as a social media and digital media expert.

He’s won awards for his work in every industry he’s served. And when he landed in the world of credit unions some years ago, he knew he’d found his calling. Michael has presented for countless CU and cooperative organizations about social media, digital communication trends and connecting with membership.

Michael is the Executive Editor for the Credit Union Times where he leads a team of financial journalists bringing the latest news and insights for CU leaders and executives.


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