Sam Mallikarjunan
Principal Marketing Strategist

Speaker’s Session(s):

September 21, 2016

Keynote Case Study Session: Even A Mortgage Lender Can Rock Inbound

1:00 PM-2:00 PM EST

Mortgage banking may not be the most exciting industry. However, AmeriFirst Home Mortgage has proven that generating leads, building buzz and serving clients isn’t reserved for the most exciting businesses. Learn how a regional mortgage lender, a mid-sized company, refocused its traditional outbound advertising ideals into an inbound marketing machine. The bonus: you don’t have to be a juggernaut to compete with the big guns! 3 Takeaways:

  • An inbound marketing department can begin with one person or a team.
  • Marketing doesn’t have to be an expensive, magic endeavor.
  • How to get started and who to hire.

Speakers: Dan Moyle, Sam Mallikarjunan

September 29, 2016

Case Study Panel: Inbound Lead Generation

2:30 PM-3:30 PM EST

  • The lifeblood of every company is the quantity and quality of leads that fresh customers find and inquire more information about your brand.  Great leads aren’t a mistake, they are planned.  In this panel moderated by Sam Mallikarjunan from HubSpot,  currently the leading inbound marketing system software.  If you’re looking to increase your inbound marketing opportunities, this panel of high level inbound power users will change the way you think and do inbound marketing.

Moderator: Sam Mallikarjunan

Panelist: Anthony Burnett, Chris Nicols, Dan Moyle, Meredith Olmstead

Time until #BankSocial 2017:



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Speaker BIO:

Sam Mallikarjunan is a Principal Marketing Strategist at HubSpot and is a former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book “How To Sell Better Than Amazon” (which, yes, is ironically available for purchase on Amazon).

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