ShellyLoftin
Shelly Loftin
Chief Marketing Officer
Bear State Financial

Speaker’s Session(s):

September 22, 2016

Case Study Session: Omni-Channel Delivery

1:00 PM-2:00 PM EST

Consumer behavior and technology startups are disrupting branch banking, as we know it today. Transactional efficiency is being displaced by engagement, and customer experience to drive results, market share and depth for financial institutions. In this session, we will explore how banks are responding to consumer demand and dive deep with one bank who is thriving – Bear State Bank. Key Takeaways:

  • Role of the physical branch in an omni-channel landscape.
  • Effects of digital on consumers.
  • Evolution of channels and how they will influence customer experience.

Speakers: Anthony Burnett, Shelly Loftin


Time until #BankSocial 2017:
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MY JOURNEY OF STORIES

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Speaker’s BIO:

Mom of superheroes. Bear. Cultivator of customer and team member happiness.  Passionate about improving the experience for all in the lifestyle enhancement business.  Brand ambassador, training enthusiast, design fanatic, team builder and infographic nerd.  Covey facilitator, creative collaborator, culture advocate, professional learner and happiness sharer.   Shelly has 19 years of banking experience and has recently helped Bear State rebrand and integrate four banks together under the Bear State Bank brand.   Educational background includes a Master’s Degree in Business Administration  and is currently pursuing an education daily through social media as well as parenting.  Oh, and a millennial.  Kind of.


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Shelly Loftin

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