TonyB
Tony Battista
VP of Marketing
St. Mary's Credit Union

Speaker’s Session(s):

September 27, 2016

Case Study Session: How To Use Marketing To Generate More Digital Sales Leads For Your Credit Union

1:00 PM-2:00 PM EST

  • Identify your target personas and their specific pain points so you can create content to address all of these elements specifically.
  • Include lead generation forms with your larger feature content pieces (e-books, templates, etc) to grab lead contact details at the early stages of their buying journey.
  • Use keyword research to inform your content creation and to fully optimize the blogs that will help promote the larger content marketing landing pages
  • Attendees will walk away with a blueprint for how to create meaningful content that will resonate with their target audiences and help them better capture contact details from these targets for future marketing nurture and sales follow up efforts.

Speakers: Meredith Olmstead, Tony Battista


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MY JOURNEY OF STORIES

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Speaker BIO:

Tony Battista has BA in Communications Studies and has spent his entire career in financial services marketing (banking and insurance). He’s currently VP of Marketing at St. Mary’s Credit Union in Marlborough, MA., it’s his 13th year at SMCU. St. Mary’s is a $780 million institution with six branches.  Field of Membership includes Middlesex, Worcester, Norfolk and Suffolk Counties. Approximately 55,000 members.


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