Strategy & Social Media

by John Siracusa Over the years I’ve noticed the important role that Facebook plays within banks and credit unions social media strategies. Most financial institutions have a Facebook presence because most of their current and potential customers are active on
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Since 2012, global social network advertising revenues have continued to grow. In 2012, it was reported at $7.72 billion, in 2014  revenues stood close to $17 billion, and in 2015 revenues were in the area of 25 billion! Furthermore, 70%
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The essential elements of any great social media strategy, is baking engagement in the actual campaign. Trying unique ideas that stand out and involve personal touches to your     audience. Being somewhat over the top and adding entertainment value can go a
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We hear it from the financial industry all the time. Our social media is failing. Social media doesn’t work. Nobody will interact with our posts. It’s Facebook’s fault. It’s Twitter’s fault. It’s compliance’s fault… No. Social media is failing due to
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At the turn of the century, American philosopher William James said, “A chain is no stronger than its weakest link.” James was thinking ideologically, but it reminds me of “Red Rover,” the playground game we all played as kids. Remember
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Whether it’s happiness, sadness, anger, laughter, surprise, or any emotion for that matter,  the effect is the same. They all create visceral reactions that cause you to start reacting and talking. So, why does this matter when it comes to
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Do any of you have childhood memories of learning to play the piano? I’m sure many of you do. Regardless, imagine being a small child and sitting down at the piano to learn your latest musical piece. At times you may
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Currently, social media within banking is broccoli. It’s pretty boring and tasteless, but we know it’s good for us and is necessary to grow, so we reluctantly force ourselves to eat it. We’re told time and again how important social
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We’ve all heard the rumors about the different types of advertising choices your bank may have. Some banks are told that they should only pay for media to get as much exposure as possible. Some banks are told owned media
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What are some marketing campaigns that stick out in your mind? Is it that time you got an announcement of 25% off your purchase, or was it one that involved something emotional? Chances are it’s the latter. Because of this, it’s
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