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In today’s society, it is important that institutions and individuals at all levels of the spectrum give back to the people whether it is locally, regionally, national or internationally. As a whole, the world has been moving towards a more
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As you may have seen, President Trump recently released an outline of the country’s proposed 2018 budget. This initial plan essentially calls for cuts across the board in order to allocate more money toward the defense sector, which is expected
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Marketing spends a lot of money on advertising every year to attract new customers, either to their very first banking relationship or away from their existing banks. Traditionally, potential customers then venture into a bank and seek the advice of
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The global social media audience in 2017 is close to 2.55 billion people. According to the respondents of the 2014 Accenture North America Consumer Digital Banking Survey, 69% of them are regular users of social media. This figure has no
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Customer acquisition is often found to be many times the cost of customer retention. When looking at these numbers, it puts the burden on banks to do everything in their power to enhance their retention rates so as not to
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Our population is ageing. Not just in the United States, but across the globe. The chart below shows the growth of people aged 60 or above from 2012 and projected for the years 2030 and 2050. The number of people
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A lot of banks focus most of their social efforts on pushing services and bank location openings/closings in a vanilla manner. While this may achieve some results in mixed areas, in the long run it is not doing anything for
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Social media platforms are quickly becoming an integral component of everyday life. People stay connected with family and friends, share personal experiences and professional triumphs, and shop for everything from shoes to major appliances using online apps. More and more
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Golden 1 Credit Union is California’s largest credit union with over 800,000 members and the seventh largest credit union in the country. They are also very successful at social media and customer engagement.   According to SGM Advertising, Golden 1
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