Facebook reported ad revenue earnings of $6.24 billion in the second quarter of 2016, up 63% year over year. Not bad for the social media network that just proclaimed it has no ambition to become a media company.

If it holds, according to founder and CEO Mark Zuckerberg, that Facebook does not produce any content, then for what are the more than three million advertisers willingly handing over their billions? The short answer: Connections.

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Why do you use Facebook? Is it for the memes, the funny videos, or to keep up with your friends? What about your FI .. why does it use Facebook? What is the ultimate goal?