Social media. Those two words can strike fear into the heart of many a marketer, but it doesn’t have to be that way. The key is breaking this overwhelming topic into digestible steps. Here are 10 easy-to-chew-on tips that can help elevate your credit union’s social presence immediately.

It’s not just about you. The word social implies more than one. Be sociable with your audience. Engage, interact and share. Partner with your community associates’ social platforms (businesses, chambers, publications) to elevate both brands and build a better connection. They will certainly appreciate the support, and you will begin to see that reciprocated. Who knows? It could even turn into a more robust relationship. Promotional posts regarding loan specials and credit union products and services have a place on social media, but should not be your main focus. Spamming your audience will cause them to hit the unlike button faster than Usain Bolt runs the 100-meter sprint. Instead, concentrate on posting interesting and relevant tips, and news and events that your members will truly want to see. Always ask yourself, “How does this benefit or interest my membership?” before posting.

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What has and hasn’t worked for you Financial Institution when it comes to social? Let us know in the comments below!