For better or for worse, our smartphones have become an extension of us. We check our phones dozens—even hundreds—of times per day, and open most of our emails (53%) on mobile devices.

So, for marketers, having a comprehensive mobile email strategy isn’t just a best-practice, it’s table stakes.

When your emails are created with mobile readers in mind, they can grab subscribers’ attention—whether they’re running errands or sitting in the back seat of an Uber.

Here are five ways marketers can use consumers’ mobile addiction to better reach their customers.

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