In this episode, the Holly Fearing, Social Media Adviser from Filene Research Institute discuss how to build social media strategies and touch upon building branding and products that built specifically around what their consumers and audience want and need.


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Filene Research Reports:

From Presence to Purpose: Developing Social Media Strategies and Metrics for Credit Unions

Beyond Engagement: Social Media Drives Business Results

All Reports

About The Host

John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.

He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunesStitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.