by John Siracusa

Over the years I’ve noticed the important role that Facebook plays within banks and credit unions social media strategies. Most financial institutions have a Facebook presence because most of their current and potential customers are active on the platform daily. Which prompted me to believe that banks and credit unions need the proper training to effectively navigate to their targeted consumer. With this in mind, I am very proud to announce that Facebook will have their own panel at #BankSocial 2017 – Miami, F.L.

This is a unique opportunity for the banking industry, I invite you to join us on April 4-5 for our main sessions and on April 3rd and 6th if you’d like to attend some amazing conference workshops.

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See you in Miami!


Facebook Panel

Wednesday, April 5th, 1:30-2:30 EST
Keynote Stage

Facebook has 1.79 billion active users monthly and over a billion people on the platform every day. There’s a good chance that as a bank or a credit union, most of your target market and customers are active daily within this platform. Come join us for a panel of Facebook employees from advertising, data partnerships, and the Finance vertical team.

Key takeaways received from this panel:

  • Learn key statistics on relevant Facebook users and how as a bank/credit union marketer, you can target and benefit from this
  • Learn how Facebook works with partners on privacy-safe ways to use offline financial data
  • Learn about how Facebook approaches next-generation marketing experiences for mobile
  • Learn about how Facebook is helping banks navigate the use of Big Data in marketing