After a couple of years managing in the Retail space in Philadelphia, Mike Allard moved to Boston in 1986 to begin his career in banking as a branch manager with Baybank and moved onto area manager roles at US Trust and Avidia Bank. The introduction to bank marketing began in 1998 when his employer, US Trust, was acquired by Citizens Bank and he was part of the communications & marketing conversion team. Since, Mike has managed both Retail and Marketing; and in late 2014 assumed the role of Chief Marketing Officer at Avidia Bank.
He has his BS/BA from Villanova University and was an Honors graduate from the National School of Banking in 2007. Mike is currently a member of the Public Affairs and Marketing Committee for the Massachusetts Bankers Association. Additionally, he has served on Boards and committees of various chambers of commerce and other local organizations and is a mentor to at-risk students at his high school alma mater. Mike served for 8 years on the board of the Massachusetts Down Syndrome Congress and is a basketball coach for Special Olympics and a member of their Leadership Team.
Mike resides in Franklin, Massachusetts with his wife Beth and two boys, Ben and Max
Monday, April 3, 2017
Workshop: Creating A Culture Of Social Media & Innovation In Your Bank
12:00PM – 2:30PM ET
Over the course of 2016, social media has become part of the training offerings at Avidia Bank which included sales training, personal branding, sharing bank news, etc. So how has corporate culture, innovation and social media been intertwined? In a recent Global Workplace Gallup study, researchers found that 20% of employees who are engaged in their brand socially are more likely to stay at their workplace. Also, 20% are more likely to feel inspired and 15% feel more connected to coworkers beyond their core teams. What is even better is to hear that 27 % are more likely to feel optimistic about their company’s future.
Hear from industry experts, CarrieAnne Cormier and Katelin Cwieka on how they shook up #AvidiaLife, creating a culture of social media and innovation. Sure, these girls make it look easy but it was not all rainbows and unicorns. They’ll share an insider view of what it really takes to spark a change from the bottom up.