Don’t you wish your bank’s Facebook page could have some magic beans like Jack from Jack and the Beanstalk? Just two of these pesky beans would make your “likes” skyrocket. While we all can’t be as lucky as Jack, there are a few things you could be doing to increase your “likes” and get greater engagement on your page.

…and no, we don’t mean more cat videos.

Here’s How You Can Increase Your Bank’s Likes

Make sure your page is searchable.

There are multiple points on your Facebook profile that allow you to add searchable terms. Be sure to fill out as much information as possible, so that when consumers search, your bank will appear.

Create an easy point-of-contact on your website/blog.

Many times, the initial contact a consumer has with your bank is through your website. Make their ability to like you on Facebook easy. Buttons can be placed throughout your website or blog posts that allow consumers to “Like” you without ever leaving your website.

Ask people to Like you.

If you don’t ask, you might never receive. Asking for people to like you goes far beyond adding a button on your website. Talk about it with people in your branches, create a contest that asks people to like you, cross-promote on digital channels, or reference it during presentations/with business partners. All of these will help bring awareness to your Facebook page, and increase it’s likes.

Many people may be unaware that your bank even has a Facebook page, so make it a topic of conversation. Set up the page to be easily searched, and make “liking” the page super simple.

If it doesn’t require much work, and you’re providing content of value to your customers, they’ll be more than happy to connect on social media.

Follow these three easy steps and watch your “likes” grow and grow. (Oh and unlike Jack, there’s no scary ogre waiting at the top.)


How have you been able to increase Likes at your Financial Institution so far? What advice would you give your fellow bank/cu marketer?