Dawn Melesko
Digital Strategist
ZAG Interactive

Dawn is a digital strategist at ZAG Interactive, helping numerous banks and credit unions develop and execute their digital marketing strategy to achieve their goals. Her results-orientated approach came from her experience of working as Social Media Director for two banks, where she was responsible for creating content for multiple channels and reporting on results. Prior to her work in banking, Dawn got her start at a boutique ad agency, helping a variety of clients launch and manage their brand on social media.

Dawn has been recognized as a thought leader within the banking industry by the ICBA, has spoken on social media for #BankSocial, the Bank on It podcast, the Argyle Execute Board, the Alabama Banker’s Association, and has published several blogs for a variety of publications including Bank Social, The Financial Brand and ZAG Interactive.

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