Director of Marketing
As ZAG’s Director of Marketing, Michelle has worked on hundreds of B2B and B2C websites in her 20 year career. Michelle has worked for several digital and print agencies, working on hundreds of websites for B2B and B2C clients. She also worked for one of the world’s largest banks as a Senior Vice President of digital marketing.
At ZAG Interactive, Michelle leads a team of strategists and marketers to create custom websites that optimize user experience, marketing value and ROI. At ZAG, Michelle has driven the strategy and marketing of nearly 100 banks and credit unions websites, resulting in targeted, simple, surround-sound brand experiences. She has written scores of articles for The Financial Brand and ZAG’s blog and financial marketing blogs across the web.
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