SVP | Chief Marketing Officer
After a couple of years managing in the Retail space in Philadelphia, Mike Allard moved to Boston in 1986 to begin his career in banking as a branch manager with Baybank and moved onto area manager roles at US Trust and Avidia Bank. The introduction to bank marketing began in 1998 when his employer, US Trust, was acquired by Citizens Bank and he was part of the communications & marketing conversion team. Since, Mike has managed both Retail and Marketing; and in late 2014 assumed the role of Chief Marketing Officer at Avidia Bank.
He has his BS/BA from Villanova University and was an Honors graduate from the National School of Banking in 2007. Mike is currently a member of the Public Affairs and Marketing Committee for the Massachusetts Bankers Association. Additionally, he has served on Boards and committees of various chambers of commerce and other local organizations and is a mentor to at-risk students at his high school alma mater. Mike served for 8 years on the board of the Massachusetts Down Syndrome Congress and is a basketball coach for Special Olympics and a member of their Leadership Team.
Mike resides in Franklin, Massachusetts with his wife Beth and two boys, Ben and Max.
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