1. RE-MARKETING OR RE-TARGETING ADS SHOULD BE A TOP PRIORITY
Most people think of running a Facebook ad to gain new customers, when they already have thousands of people who have visited their site and have yet to purchase a single item.
Setting up a re-marketing campaign on Facebook to target the people who already know you exist is the first and most important step. This should be the first type of Facebook ad you run.
Brian Meert, from AdvertiseMint, shares, “These are usually the people that are most likely to purchase. To implement, you need to add the Facebook pixel to your site and then set up a custom audience.”
What is a pixel?