1. RE-MARKETING OR RE-TARGETING ADS SHOULD BE A TOP PRIORITY

Most people think of running a Facebook ad to gain new customers, when they already have thousands of people who have visited their site and have yet to purchase a single item.

Setting up a re-marketing campaign on Facebook to target the people who already know you exist is the first and most important step. This should be the first type of Facebook ad you run.

Brian Meert, from AdvertiseMint, shares, “These are usually the people that are most likely to purchase. To implement, you need to add the Facebook pixel to your site and then set up a custom audience.”

What is a pixel?

The Facebook pixel is a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns. Using the Facebook pixel, you can leverage the actions people take on your website across devices to inform more effective Facebook advertising campaigns. You can read more on Facebook pixels here.