aimclear
Aimclear
www.aimclearblog.com
Aimclear® is a 5x Inc.500/5000 marketing agency.

Sponsor Bio:

Aimclear® is a 5x Inc.500/5000 marketing agency dominant in audience targeting and customer acquisition. We build, track, and convert laser focused audience segments from introduction to conversion for our clients. We target, drive traffic from, track and sell our clients’ products and services with merged big data social/search personas known as psychographics. Because Aimclear also distributes to influencers for buzz, links and earned media, the agency has evolved to be the missing link unifying search, social, PR and psychographic display.

For more information, visit www.aimclear.com or contact them on Twitter @Aimclear.

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Speaker’s Session(s):

EXLab: Banks & Financial Services Psychographic Targeting Data Intensive

9:00AM – 11:30AM ET

Marketers use powerful, anonymous social psychographic data to target deeply personal customer attributes to distribute content, tender direct response ads, engage, generate leads and sell. For modern banking and financial services marketers, there’s a staggering array of targeting data layers available D.I.Y. using Facebook, LinkedIn, YouTube, Twitter, Google and DMPs (digital media platforms). This workshop provides a comprehensive overview of financial industry-specific psychographic targeting data, channel by channel.

Join our esteemed panelists for a full-on shredding session, empowering attendees to better understand, layer & utilize:

  • Intent Data
  • Financial Qualifiers
  • Investment Affinities
  • Evolving Family & Relationship Status
  • Actives & Interest Layers

This industry specific Psychographic Display Intensive provides strategic background, hands-on techniques and immediately actionable tactics to accelerate ROI using savvy psychographic targeting techniques to:

  • Research and deploy psychographic targeting with mind-bendingly precise combinations Amplify content to highly focused psychographic audiences
  • Drive awareness from influencers and media
  • Profile marketplaces advise R&D, product creation & other crucial decisions
  • Earn links, social chatter, buzz, media & PR- crucial to modern SEO


Instructors: Marty Weintraub, Merry Morud

Recent Post:

BANK ON IT: 026 The Real Difference Between Earned & Paid Media

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