Hootsuite is the most widely used social media management platform helping to create human connections at scale.

Sponsor Bio:

Hootsuite Enterprise empowers Financial Services organizations to execute compliant business strategies for the social media era. As the world’s most widely used social relationship platform with more than 15 million users globally, Hootsuite Enterprise enables over 1800 organizations including Avidia Bank, Canaccord Genuity and Penn Mutual to scale social media activities across multiple teams, departments, and business units. We allow legal and compliance professionals to work with their marketing and partner members to build programs and systems to build meaningful relationships with their clients and customers. Our versatile and secure platform supports a thriving ecosystem of more than 250 technology integrations, allowing businesses to extend social media into existing systems, workflow and programs. Innovating since day one, we continue to help businesses pioneer the social media landscape and accelerate their success through education and professional services.


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Fireside chat with Hootsuite and Avidia Bank

11:30PM – 12:30PM

Avidia Bank turned to social media as a key part of their innovative launch strategy for their new mobile banking app—generating early excitement and downloads.

Social media—which is increasingly mobile-based—was the perfect medium to promote a mobile app.

In this Fireside chat between Amy McIlwain, Hootsuite’s Global Industry Principal for Financial Services and the #AvidiaSmarties you’ll hear deep dive, behind the scenes, info on how Avidia bank accomplished social media results.

You’ll learn how Avidia Bank:

  • Generated 2,030 impressions—and 10.13% engagement rate—with a “teaser” post,
  • Doubled their Twitter followers and saw a 10% growth in Facebook followers
  • Earned an 83% positive sentiment around the campaign—high for a new banking product
  • Among other powerful points

    Speakers: Katelin Cwieka, Carrieanne Cormier, Mike Allard interviewed by: Amy McIlwain

    Strategic Executive Panel

    1:30PM – 2:30PM EST

    This panel of bank CEO’S and high level strategic executives will cover how to be very strategic in building your bank’s and credit union’s powerful social media strategies. This panel is not to miss!

    Panelists: Jill Castilla, Mike Allard, Patricia Husic, Andy Schornack,Amy McIlwain, Moderator: Michael Ogden

    Recent Post:

    BANK ON IT: 081 Hootsuite Insights For Banks and Credit Unions

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