Here Are Some Hiring Tips And Sample Interview Questions.

When social media was in its infancy, it was acceptable to hire an intern who had experience using Facebook in their personal lives to manage brand accounts. Today, this is no longer the case. Just because an individual uses Twitter to post about their day, does not mean they are equipped to be a successful social media manager at a bank.

So when a bank executive sets out to find someone to fit this role, what should they be looking for? What characteristics should a bank’s social media manager have?

Creative Content Contributor

One of a social media manager’s main responsibilities is going to be to create content to distribute across social media platforms. Each platform hosts content in different ways, meaning, that social media managers are going to have to post photos to Instagram, write blog posts, and film short videos for Vine. For that reason, they need to have skills in copy-writing, design, photography, and videography.

Having someone who is well versed in multiple types of content creation will help your social media perform better. If they know how to optimize the content correctly for each platform, clicks and leads will increase.

Not only that, but they need to be creative. Not any old content will do these days. Successful content needs to entertain its viewers. So while you need someone who can utilize content in the correct way, you also need someone who has creative ideas.

Sample Interview Question(s):

  1. Please discuss a content production project you worked on. What was your role? What was the outcome?
  2. Who would your intimate dinner guests be?
  3. Do you write your own social media content? If so, what is your creative process?

Social Butterfly

Spending time on social media is a lot like being a host at a very large, noisy, unpredictable party. A social media manager needs to be able to talk to different people from all walks of life, and be able to entertain them.

To be a good host, they need to be well versed in a variety of topics that may be of interest to their viewers. They should be skilled at news-jacking, be able to effectively monitor social media activity, have good judgement, work well under pressure, and be able to defuse a situation if things get out of hand.

Sample Interview Question(s):

  1. How do you respond when you don’t know the answer to something?
  2. Describe a difficult situation that you have handled?
  3. Talk about a time you have had to think on your feet. What was your process? What was the outcome?

Customer Service Skills

Being in charge of social media for a bank is a huge responsibility. You become the voice of the organization. That means you’ve got to get it right.

When a customer interacts with a bank through social media, they want to receive exactly the same experience they would if it were in person. So, a social media manager needs to be well versed in customer service policies and procedures in order to help clients.

Social media managers need to have superb communication skills. They need to be able to speak with clients throughout multiple stages of the sales funnel. They need to have a desire to problem solve, ability to troubleshoot, an understanding or organization responsibilities, and a knowledge of products and services.

A good rule of thumb is….if you wouldn’t put them on the bank floor, don’t put them in charge of social media.

Sample Interview Question(s):

  1. What are your strengths and weaknesses when working with customers?
  2. Tell me about a time when you resolved a particularly difficult customer problem.
  3. Do you consider yourself a team player? Give an example of how you’ve been one.

A Natural Project Manager

Social media may seem as simple as sending out a Tweet, but that couldn’t be further from the truth. Formulating a content strategy and understanding how content works together to create a distinct digital presence is a huge challenge.

Just like any other strategy within your bank, it will consist of large overarching themes and small details. For that reason, a social media manager needs to be highly organized, be able to delegate tasks, have strong communication skills, be able to negotiate, and be able to make decisions based on data.

A social media manager might find that they will need to negotiate with influencers and potential contributors to heighten their exposure. They’ll need to be able to communicate creative ideas to analytical executives in order to get funding. They’ll also need to be able to analyze data and make decisions about future content based on the success or failure of past attempts.

Sample Interview Questions:

  1. How do you organize your social media workflow? What tools do you use?
  2. What do you spend the most time doing each day?
  3. When was the last time you had to delegate. and what was the outcome?

Social media should not be left to an intern. Also, it should not be left to the only 21 year old that works at the bank. Instead, think about hiring someone with advanced experience and the characteristics listed above.

What are some other qualities a bank/credit union social media manager should have? Let us know what you think in the comment section below!