You may have caught my recent LinkedIn post, ‘Why Twitter is Important for Businesses.’ One of the biggest struggles marketers have regarding Twitter is “How do I fit my message into 140 characters?” Like most things these days, Twitter is evolving and using this kind of feedback to introduce its own form of microblogging that has a 10,000 character limit. That’s not a typo, that’s 10k!
So what does all of this mean for users of Twitter, for marketers and for social media in general?
Twitter has noticed the need for more than 140 characters. They have heard it right from their users and non-users. According the Jack Dorsey, Twitter’s CEO, “We’ve spent a lot of time observing what people are doing on Twitter and we see them taking screenshots of text and tweeting it. Instead, what if that text … was actually text? Text that could be searched. Text that could be highlighted. That’s more utility and power.”
While some of you marketers may be nervous about this idea, I say, rejoice! For a very long time, I have always advised people that if they can’t put it in 140 characters, then design a meme to be tweeted. Now, you will be able to repurpose content, share your brand’s story and have some great material you can refer back to in the future. In addition, you will be able to pull analytics on engaged users AND your SEO will benefit!
If you haven’t used advertising on Twitter before, you may want to revisit this prospect now that they are changing the platform. You can get more of your message across and share your content without linking outside of Twitter. For many social media platforms – the more they can keep users on their sites, the more attention brands will get from the users. How many times have you clicked on a link in a tweet and then never got around to opening that tab or reading the article? Now, all of that will be right in front of you. Much like Facebook, Twitter wants to integrate more native offerings, such as videos and live streaming. While Facebook has just launched their new version of their “notes” platform, it almost appears if this could be Twitter’s response.
That isn’t to say that shorter tweets will no longer exist or the up-to-the-minute updates you get on Twitter will go away. Conversations will happen in follow up to these 10k microblogged tweets. Think about your own blog or news articles you have read. Conversations happen in the form of comments to an article or blog and typically each comment is between users and brands is under 140 characters. No one realistically has time to write a 10,000 character response each time nor do you have to.
So what’s next? Maybe enhanced or embedded media to tweets? The ability to format tweets to look a particular way? (Think bold fonts, strategically placed graphics, videos, etc.) This is something I would certainly love to see but #Twitter10k is the first step in that direction.
What’re your thoughts on Twitter possibly expanding the character limit to 10k?